Category Manager

**Nestlé Lanka – Category Manager (Commercial Development, Head Office)**

Reports to the Head of Commercial Development and owns growth, profitability, and market share for the Ready-to-Drink (RTD) portfolio, based on shopper insights across channels.

**Key Responsibilities**
- Build and execute category growth strategies for RTD, aligned with marketing and business goals
- Find opportunities to grow volume, expand distribution, and convert shoppers
- Analyze market trends, shopper insights, and performance to create short-, medium-, and long-term category plans
- Develop channel-specific action plans for sales activation
- Manage trade investments and promotions within company standards
- Create commercial propositions and selling stories for launches, promotions, and visibility initiatives

**Requirements**
- Bachelor's degree or MBA in Marketing, Management, or a related field
- Minimum 5 years in sales and/or marketing, with a proven record in a customer-facing role
- Fluent English and Sinhala
- Strong communication, negotiation, selling, and digital skills
- Commercial acumen, self-motivation, and a results-driven mindset